Zoopla Cookie Policy

Zoopla Limited ('Zoopla', 'we' or 'us') use cookies and other similar technologies in the operation of this website (our 'Site').

A cookie is a piece of information that a website puts on your computer so it can remember something about you or your device at a later date. We use cookies to distinguish you from other users of our Site (including when you browse other third party websites). This helps us to provide you with a good experience when you browse our Site. We also use cookies and similar technologies to show you more personalised advertising, including Zoopla ads on other websites.

By using our Site, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our Site, and how you can refuse or withdraw your consent to cookies.

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

The cookies on this Site are either set by us or by our third party partners and fall into the following categories:

Our Session Management

These are typically required by us to make sure you can move freely from one page to another and so you can access and use certain services within the site. Normally these cookies only last while your browser is open and are deleted when it is closed. There are some that may need remain for longer than the duration of your visit (session).

Cookie name Description Duration
base_device_id Used to identify your device across sessions 1 year
base_gcl_id Used to remember your Google click-out ID from which your session started 30 minutes after your last page view
base_referrer Used to remember the URL that referred you to our site 30 minutes after your last page view
base_request Used to remember the URL from which your session started (but not query string parameters) 30 minutes after your last page view
base_session_count Used to identify you as a returning user 1 year
base_session_id Used to maintain your session across our site 30 minutes after your last page view
base_session_start_page Used to remember the full URL from which your session started 30 minutes after your last page view
base_utm Used to remember your campaign click-through ID from which your session started 30 minutes after your last page view
cookie_policy_acceptance Used by our platform to remember your actions from page to page 1 year
primelocationpsid Used by our platform to remember your actions from page to page. 1 year
primelocationsid Used by our platform to remember your actions from page to page. session
zpgcid Used to identify your device consistently 2 years
zpgsid Used to maintain your user session across our site 30 minutes after last page view
zpgvid Used to maintain your user session across our site 30 minutes after last page view
zpgxdsid Used to identify your device across domains 2 years
zpg_* Used to manage the frequency with which your identifiers sync 3 weeks


We want to ensure we provide a good experience. These cookies (which are set by third parties providing services to us) allow us to monitor how visitors use our Site. These cookies provide us with anonymous statistics on how many people visit the Site and where they have come from and the pages they visit so that we can continue to develop and improve the Site and our services. They also help us understand the effectiveness of our advertising.

Third party Description
Google Ads Tracking of pay-per-click advertising conversion http://www.google.com/policies/privacy/ads/
Google Analytics Collects statistical information about how you use the site so that we can improve the site http://tools.google.com/dlpage/gaoptout


These cookies allow you to set and store preferences for the Site, such as when you login to post comments or where you are offered the option to customise elements of the layout or content of the Site.

Third party Description
AddThis Provides easy social media bookmarking http://www.addthis.com/privacy/opt-out
Facebook Social media integration
ZPG Limited Identifies a single user across websites operated by ZPG Limited and its subsidiaries https://www.zpg.co.uk/site-services/privacy-policy

Interest-based advertising

These cookies allow third parties to identify what you find popular, allowing a more personalised and relevant selection of advertisements to be displayed when you browse the internet. They normally won't just be from us, but build an overall, but anonymous, picture of an individual’s preferences based how they have browsed the internet, in order to deliver more relevant advertising. You may see interest-based advertising on this Site, but also on third party websites which uses information collected about your browsing activity on this Site.

Third party Description
Google Ads Manages display advertising around the site, and gathering data for targeted advertising http://www.google.com/policies/privacy/ads/
Marin Software Gathers data for targeted advertising
Criteo Gathers data on viewed property listings to make property recommendations via advertising when browsing other websites, and to identify you across multiple devices http://www.criteo.com/en/privacy-policy
Google Analytics Remarketing Collects statistical information for display and search retargeting. http://www.google.com/policies/privacy/ads/
Google Analytics Demographics and Interest Reporting Anonymous demographic data and interest targeting to serve online advertisements. http://www.google.com/policies/technologies/ads/
Facebook Gathers data on pages viewed and actions completed to make property recommendations via advertisements when browsing Facebook. https://www.facebook.com/policies/cookies/
DoubleClick Zoopla partners with third party technologies including Doubleclick to deliver efficient media buying. https://policies.google.com/privacy

On-site banner advertisements

Through our advertising platform Google DoubleClick we allow other third party advertising agencies and networks to serve advertising using cookies to our Site.

Third party Privacy policy or opt-out link
Atlas Solutions (Microsoft) https://choice.microsoft.com/AdvertisementChoice/
Bluekai http://www.bluekai.com/privacypolicy.php
Index Exchange http://optout.networkadvertising.org/#!/
OpenX https://www.openx.com/legal/privacy-policy/
Rubicon https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/
Google Advertising https://adssettings.google.com

Refusing or withdrawing your consent to the use of cookies

You may refuse to accept cookies by altering the settings on your internet browser. For more information about how to do this, look at your browser 'help' section or visit www.allaboutcookies.org and www.youronlinechoices.eu.

Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may not be able to access or use fully certain parts or functionality of the Site.

Updates to this policy

So that we can offer you the best possible online experience, new services using cookies may be added to our site from time to time. We aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to regularly review and update the details. When we update these details we will post changes on this page or on other pages of our Site or let you know about changes in our communications with you.

Updated: January 2019