Zoopla Cookie Policy
Zoopla Limited ('Zoopla', 'we' or 'us') use cookies and other similar technologies in the operation of this website (our 'Site').
A cookie is a piece of information that a website puts on your computer so it can remember something about you or your device at a later date. We use cookies to distinguish you from other users of our Site (including when you browse other third party websites). This helps us to provide you with a good experience when you browse our Site. We also use cookies and similar technologies to show you more personalised advertising, including Zoopla ads on other websites.
By using our Site, you agree to our use of cookies. This policy explains what cookies, including third party cookies, we use on our Site, and how you can refuse or withdraw your consent to cookies.
You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.
The cookies on this Site are either set by us or by our third party partners and fall into the following categories:
Our Session Management
These are typically required by us to make sure you can move freely from one page to another and so you can access and use certain services within the site. Normally these cookies only last while your browser is open and are deleted when it is closed. There are some that may need remain for longer than the duration of your visit (session).
| Name of cookie or similar technology | Description | Duration |
|---|---|---|
| base_device_id | Used to identify your device across sessions | 1 year |
| base_gcl_id | Used to remember your Google click-out ID from which your session started | 30 minutes after your last page view |
| base_referrer | Used to remember the URL that referred you to our site | 30 minutes after your last page view |
| base_request | Used to remember the URL from which your session started (but not query string parameters) | 30 minutes after your last page view |
| base_session_count | Used to identify you as a returning user | 1 year |
| base_session_id | Used to maintain your session across our site | 30 minutes after your last page view |
| base_session_start_page | Used to remember the full URL from which your session started | 30 minutes after your last page view |
| base_utm | Used to remember your campaign click-through ID from which your session started | 30 minutes after your last page view |
| ajs_anonymous_id | Used to identify your device across sessions | 1 year after your last page view |
| ajs_user_id | Used to identify you across sessions | 1 year after your last page view |
| ajs_group_id | Used to identify you across sessions | 1 year after your last page view |
| ajs_user_traits | Used to maintain your device traits across sessions | Until you clear local storage in your browser |
| ajs_group_traits | Used to maintain your group traits across sessions | Until you clear local storage in your browser |
| cookie_policy_acceptance | Used by our platform to remember your actions from page to page | 1 year |
| primelocationpsid | Used by our platform to remember your actions from page to page | 1 year |
| primelocationsid | Used by our platform to remember your actions from page to page | session |
| zpgcid | Used to identify your device consistently | 2 years |
| zpgsid | Used to maintain your user session across our site | 30 minutes after last page view |
| zpgvid | Used to maintain your user session across our site | 30 minutes after last page view |
| zpgxdsid | Used to identify your device across domains | 2 years |
| zpg_* | Used to manage the frequency with which your identifiers sync | 3 weeks |
Performance
We want to ensure we provide a good experience. These cookies (which are set by third parties providing services to us) allow us to monitor how visitors use our Site. These cookies provide us with anonymous statistics on how many people visit the Site and where they have come from and the pages they visit so that we can continue to develop and improve the Site and our services. They also help us understand the effectiveness of our advertising.
| Third party | Description |
|---|---|
| Google Ads | Tracking of pay-per-click advertising conversion http://www.google.com/policies/privacy/ads/ |
| Google Analytics | Collects statistical information about how you use the site so that we can improve the site http://tools.google.com/dlpage/gaoptout |
| ContentSquare | ContentSquare is a solution which aggregates usage and frequency data to improve user experience. Statistics created are anonymous. To be excluded from this monitoring, please click here. |
Functionality
These cookies allow you to set and store preferences for the Site, such as when you login to post comments or where you are offered the option to customise elements of the layout or content of the Site.
| Third party | Description |
|---|---|
| AddThis | Provides easy social media bookmarking http://www.addthis.com/privacy/opt-out |
| Social media integration | |
| ZPG Limited | Identifies a single user across websites operated by ZPG Limited and its subsidiaries https://www.zoopla.co.uk/privacy/ |
Interest-based advertising
These cookies allow third parties to identify what you find popular, allowing a more personalised and relevant selection of advertisements to be displayed when you browse the internet. They normally won't just be from us, but build an overall, but anonymous, picture of an individual’s preferences based how they have browsed the internet, in order to deliver more relevant advertising. You may see interest-based advertising on this Site, but also on third party websites which uses information collected about your browsing activity on this Site.
| Third party | Description |
|---|---|
| Google Ads | Manages display advertising around the site, and gathering data for targeted advertising http://www.google.com/policies/privacy/ads/ |
| Marin Software | Gathers data for targeted advertising |
| Criteo | Gathers data on viewed property listings to make property recommendations via advertising when browsing other websites, and to identify you across multiple devices http://www.criteo.com/en/privacy-policy |
| Google Analytics Remarketing | Collects statistical information for display and search retargeting. http://www.google.com/policies/privacy/ads/ |
| Google Analytics Demographics and Interest Reporting | Anonymous demographic data and interest targeting to serve online advertisements. http://www.google.com/policies/technologies/ads/ |
| Gathers data on pages viewed and actions completed to make property recommendations via advertisements when browsing Facebook. https://www.facebook.com/policies/cookies/ | |
| DoubleClick | Zoopla partners with third party technologies including Doubleclick to deliver efficient media buying. https://policies.google.com/privacy |
| Lotame | Gathers data about your visit, which Zoopla and third parties can use to deliver targeted advertising. https://www.lotame.com/about-lotame/privacy/opt-out/ |
On-site banner advertisements
Through our advertising platform Google DoubleClick we allow other third party advertising agencies and networks to serve advertising using cookies to our Site.
| Third party | Privacy policy or opt-out link |
|---|---|
| Atlas Solutions (Microsoft) | https://choice.microsoft.com/AdvertisementChoice/ |
| Index Exchange |
http://optout.networkadvertising.org/#!/
http://www.indexexchange.com/privacy/ |
| OpenX | https://www.openx.com/legal/privacy-policy/ |
| Rubicon | https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/ |
| Google Advertising | https://adssettings.google.com |
Refusing or withdrawing your consent to the use of cookies
You may refuse to accept cookies by altering the settings on your internet browser. For more information about how to do this, look at your browser 'help' section or visit www.allaboutcookies.org and www.youronlinechoices.eu.
Please note that if you adjust your internet browser settings to refuse the setting of cookies, you may not be able to access or use fully certain parts or functionality of the Site.
Updates to this policy
So that we can offer you the best possible online experience, new services using cookies may be added to our site from time to time. We aim to keep the cookies information provided here as accurate as possible and use all reasonable efforts to regularly review and update the details. When we update these details we will post changes on this page or on other pages of our Site or let you know about changes in our communications with you.
Updated: January 2019