Events Beverage Business Located In The Midlands
Racecourse & Concert Venues
Circa £1,000,000 Turnover
Includes £370k of Assets
This respected Events Beverage Business is currently located in the Midlands. Just 5 minutes from junction 3 of the M42 which gives easy access to major motorway networks that include the M5, M6 and M40. They operate at various events throughout the country and it would be fair to say that this is totally relocatable.
Asking Price £1,750,000
Veritas Business Sales are delighted to offer for sale this Events Beverage Business which is currently located in the Midlands. The business was established in March 2003 and is now being offered for sale so that they can enjoy a well-deserved retirement.
Since ownership my client has made continual investment on brand new equipment, along with fixtures & fittings to include 5 Pimm's trailer purpose built bars, 2 Prosecco trailer bars, and 7 pavilion bars, includes all refrigeration and various pieces of auxiliary equipment. We estimate that to include the current stock of circa £50K, the total assets are worth in the region of £370,000 is all bought and paid for and included within the sale price which is a huge plus for any new purchaser as additional funds will not need to be spent for some time. All 14 bars are annually pat tested and regularly maintained, all the trailer bars are annually resprayed or polished to a professional standard. All 14 bars are fully fitted and require no further hire equipment to operate.
The main bulk of the business is serving Pimm's & Prosecco from their purpose built trailers and pavilion bars which produces an impressive turnover of circa £1,000,000 pa.
They have an excellent relationship with Jockey Club Catering and have operated at 12 racecourses throughout the country. This includes prestigious events such as the last two Grand National meetings at Aintree, ten years at Newmarket July & Rowley Mile courses, nine years at Sandown Park, and eight Years at Haydock Park for all their concerts and major race meetings.
They have also worked the last eight years with a music & events promoter trading at concerts such as: Sir Tom Jones, UB40, Jess Glynn, Little Mix, Boyzone, Olly Murs, Simply Red, Bryan Adams, Madness and many more. They have also provided their bars at sell-out large concert tours for Sir Rod Stewart, Sir Elton John, Take That, Bon Jovi, Lionel Richie etc.
For the past 9 years they have also had a great relationship with Newbury Racecourse who regularly have up to 9 bars at their major summer concerts and Ladies Day meetings. During the Autumn and Winter months the bars have Winter Pimm's and Mulled Wine sign-writing added together with four warmers on each bar. Trading at several racecourses and venues for fireworks evenings, Winter and Christmas race meetings. This has proven to bring in a steady income stream and lengthens the trading year. There's potential here to expand into Winter markets.