marketing

Welcome to the Primelocation.com marketing page. Here, you can view a selection of marketing activity, all designed to help Primelocation.com get your properties to the widest possible audience. Primelocation.com is totally committed to effective, high quality marketing, designed to deliver valuable leads to agents and developers:

  • TV advertising: we spend more on TV than any other property website (£4 million in 2007)
  • Press: we use frequent and highly visible press advertising in titles such as the Daily Mail, Mail on Sunday, the Independent and Condé Nast magazines
  • Search engine marketing: we use highly targeted search engine marketing to drive traffic to the properties listed on Primelocation.com
  • Primelocation Magazine: a powerful marketing tool, carrying over 100 pages of agents' advertising as well as adverts from premium, non-property advertisers delivered to 110,000 prime London homes.

As well as targeting consumers through our media activity, we also target vendors and landlords, too, to provide agents with valuable leads. You can view examples of our marketing activity right here, including our TV and press advertising creative work and our advertising schedule for the coming months. You can even download our logos for co-branding and find out how to co-brand with Primelocation.com on your own website and marketing materials.

TV advertising campaign

Our TV activity includes national primetime terrestrial and satellite TV. Primelocation.com spends more than any other property portal on TV advertising. Three major TV campaigns are carried out each year, boosting consumer awareness of our brand and generating large quantities of traffic to the site.

view the TV commercial

You can view the Primelocation.com TV commercial now, either in Quicktime or Windows formats, by clicking on the appropriate link below:

press advertising

Primelocation.com runs a schedule of weekly and monthly press activity in titles such as the Daily Mail, the Mail on Sunday property supplement, the Independent, Vogue, GQ, Homes & Gardens, Tatler Fabric and The London Magazine.

Select the links below to see a selection of our press advertising creative work that has appeared in a range of titles and also our latest media schedule. If you don't currently have Adobe Reader, visit Adobe now to download the latest version.

You can order printed flyers for £100 + VAT per 1,000 from kimhughes@primelocation.com.

Front Cover July 08Primelocation Magazine

Primelocation Magazine is designed to complement the web-site and is published mid-month, every month apart from August and December. We deliver 110,000 copies every month to prime London households in the following areas:

  • Belgravia, Knightsbridge, Chelsea, South Kensington, Earls Court
  • Mayfair, Marylebone, St James's, Westminster, Pimlico
  • Bayswater, Notting Hill, Kensington, Holland Park, West Kensington
  • Parsons Green, Fulham, Battersea, Clapham, Wandsworth
  • Regent's Park, St John's Wood.

If you would like to make a booking, or require any further information, please contact Louise Hall on 020 7432 4000 or email us at primelocation-magazine@primelocation.com.

Primelocation.com co-branding guidelines for marketing communications

Click on the link below to access the full Primelocation.com co-branding guidelines document. Alternatively, you can download the document by right-clicking on the link and selecting 'save target as' to save it to your computer. If you don't currently have Adobe Reader, visit Adobe now to download the latest version.

Primelocation.com logos

click on the links below to access electronic versions of the Primelocation.com logos for use in your press advertisements, stationery and other promotional materials.

EPS logos
JPG logos

For information on the rules and regulations regarding the use of Primelocation.com logos, please refer to the co-branding guidelines document.

Website co-branding

As a Primelocation.com agent, you are entitled to display a logo and text-link to Primelocation.com on the homepage of your website. Please note, this will create only minimal traffic from your website to Primelocation.com, but will assist us in maintaining high rankings on major search engines, which helps us to help you. click on the link below to access the relevant html scripts to copy and paste into your website.