If PrimeLocation were a designer then we are confident it would be Wayne Hemingway, one of the UK's most interesting and high profile designers famed originally for his business Red or Dead, a post-punk fashion label that started in Camden Market, London.
But that was the early 1980s, and by the late 1990s Wayne and wife Gerardine had sold up and moved on to pastures new, including designing houses and even garden sheds. Their company, Hemingway Design, achieved a high profile in 1999 when builder Taylor Wimpey Homes asked it to design a housing project called The Staiths South Bank in Tyneside, which includes 800 homes.
The project won awards and Wayne and Gerardine went on to design 3,000 homes in Lothian, Scotland and an affordable housing project in central Manchester, called The Birchin. Future project include similar work in Maidenhead, Aylesbury and Kings Lynn.
So given Wayne's thoughtful and yet radical approach to design, we tracked him down to his West Sussex home (where he lives with their four children) for a short interview about his views on working for Taylor Wimpey, why he bought and built his own home and much more.